Marketing – Not One Size Fits All

People hangout together at coffee shop

As a writer in today’s business world, you are expected to do the lion’s share of the marketing for your book. It does not matter if you are traditionally published or if you, like many others, are an Indie author. You will carry the responsibility of giving your book wings.

Because of this fact, the noise level on the subject has increased in recent years. Everyone is looking for the “right marketing plan” that will land them in the financial plus column at the end of the day. Many have copied the marketing plan of others to no avail, only to be frustrated and feel like they are running in circles.

But do not despair.

There is hope for all of us authors who would rather be writing, but also want to make a living with our words.

Here is the secret. The best marketing plan for your book is the one that fits you and your quirks.

There is nothing wrong with looking at what other authors do or how they do it. In fact, you’d be amiss if you didn’t, but the marketing plan that is going to push you forward in your goals is the one that fits who you are.

The mistake is thinking one size fits all.

IMG_title not one size fits all


So, here are four questions to ask yourself as you start to plan a marketing strategy that fits the way you work.

1. Am I an introvert or an extrovert?

This will affect some of the strategies you might use. For instance, an introvert will be more comfortable using Facebook Ads and Direct Mailing because it takes less social interaction.

Using these strategies will be more successful because the stress factor for the author will be lower.

If you are an extrovert, book signings, interviews, or teaching a class will be of interest to you. These authors enjoy the interaction with readers as a group and find it energizing.

2. Do I work better in the morning, afternoon, or evening?

The real question is when are you firing on all pistons? Whenever that is for you, set aside that time once a week to hit the marketing hard.

3. How much time does my schedule allow for my marketing?

I know many of us are not yet full-time writers and with that in mind, we have to pick and choose our marketing strategies very carefully.

The first thing to take into account as you choose strategies is where are you in your writing journey? If you are just beginning, then this is the time to set up your social media accounts. Begin connecting with others in the industry such as agents, editors, cover designers, and other authors.

If you are further along, your goal should be to connect with potential readers. Let friends and family know about your writing and start a blog or a newsletter. Engage in Facebook groups online and with writer groups in your community.

Another thing to take into account as you choose strategies is how much return on invested time will you see. If you have limited time, put your efforts into the one or two strategies that will profit you the most. These strategies will, of course, depend on your overall goals. But do not try to do it all.

4. Do I need accountability?

If you are one to procrastinate, you might need an accountability partner. This is someone who will hold you to your plan. These types of friends are helpful not only in keeping you on track with your marketing, but they also come in handy in meeting deadlines for writing.

There is something about saying a deadline or goal out loud to someone that makes it real.

These four questions are to get you thinking about who you are. The bottom line about marketing success is author know thyself. Design a plan that fits who you are, and you are more likely to stick with it and have success.

Happy Writing,

Bonita Y. McCoy



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